affiliate
programs
Graphic
Designer Finds Cash Cow With Home Business Ideas
GotDot.com profiles Andrea Thompson a graphic artist and
affiliate marketer who loves web design and making money with home
business ideas.
Andrea first learned about
affiliate marketing while volunteering to help build a website for
their local church. Her husband didn’t understand why she was
donating her services, considering at the time she was working a
full time job as a graphic designer and building websites for her
own freelance clients.
But, sometimes things happen for
a reason. While working for the non-profit, website Andrea met
James Martell, an entrepreneur, successful affiliate marketer
of over 70 specialty shopping sites, author of the James Martell’s
Affiliate Marketers Handbook, who just happened to be working on
the community website. One thing led to another and James
approached Andrea about doing web design for his affiliate
marketing business.
At the time Andrea didn’t
understand what the business was about, so she met with James and
his wife. They showed her several checks and just kept smiling.
But it was all still a mystery. Pieces of it, she’d come to
understand by doing web design work for James and a team of
affiliate marketers. But it would be months before Andrea went
from doing design work for affiliates web sites, to reading James
book detailing a proven 8-step system™ for success with affiliate
marketing, to ultimately launching her own affiliate marketing
baby site.
When the first checks came in
Andrea remembers, jumping up and down and saying, “Holy cow it
works.” And there’s been another and another check, for Andrea’s
discovered what so many affiliate marketers know, that the revenue
stream just keeps on building.
What is an affiliate program?
Simply put, an affiliate program
is a business relationship where one website owner (a “merchant”)
agrees to pay another website owner (an “affiliate”) a commission
for referring customers.
Merchants typically manage their
affiliate program by joining a commission network such as
Commission Junction or LinkShare who provide third-party tracking
and infrastructure or by purchasing and installing specialized
tracking software on their own server.
See
Commission Junction
and
LinkShare
for a list of merchants who are looking for affiliates to promote
their products and services.
How Andrea Thompson started
making money with affiliate marketing
Over the last 2 years, Andrea’s
gone from being financially challenged with a young family to
being able to quit her “day job”, and is now living and breathing
affiliate marketing whether it’s designing affiliates web
templates or working on her own affiliate marketing sites.
The combination has turned
everything around. Andrea works at home now, balancing family life
and kids, and has the flexibility to enjoy it all.
Andrea remembers how James kept
saying to her, “You are a natural at this, just do it, run with
that enthusiasm.”
The first affiliate marketing
site Andrea built in February was a baby site. Andrea says, “In
the beginning I made mistakes, because I build websites I kind of
had the attitude, I know this. But I’ve learned if you’re serious
about making money and being in affiliate marketing you really
have to follow James book to a tea. James breaks it down into baby
steps. He has this amazing way of speaking to techies and non
techies.
Got Dot: What’s the money
like?
When Andrea first started
building her baby site, she did not have a clear goal about money.
She got excited when the first check for $20 came in, then $90.
Now the baby site is making around $1000/month.
Andrea says, “Now I know it’s a
sure thing. Any site I build is an investment.” Andrea follows the
same methods for web site construction developed by James Martell.
These principals are incorporated into Andrea’s sites featuring:
home fitness equipment,
maternity clothes, and
designer baby clothes.
Got Dot: Can you explain a
little bit more about the Affiliate Buzz?
Andrea listens to the
Affiliate Buzz, while designing websites and explains how
before listening to what James talks about, you can read more
information about the issue or look up past topics. Andrea says,
“The Affiliate Buzz helps me stay on target and make plans. My
favorite part is the motivational section. Just hearing people
talk about affiliate marketing helps so much and networking with
the other affiliate marketers is real valuable.”
Once a month Andrea meets with
other affiliate marketing ladies, Andrea says, “The running joke
is how soon can, we start talking about our websites. Recently,
one of the gals had a birthday, so we all asked about the kids,
but before answering, everyone wanted to know about the commission
checks, the web site traffic, the search engine positioning. So we
all gave the lowdown then got back to socializing, but it always
kept coming back to affiliate marketing. But these times are fun
too, through socializing you get these little tidbits that people
are doing. Just hearing others success makes it real.”
Got Dot: What’s the biggest
wow, from reading James’ book and launching your own affiliate
sites?
Andrea mentions link partners:
The key is making sure the link partner links to keywords. In
James’ book, he describes the software program, Wordtracker, and
how you can get a free trial and find out about the top keywords
on the search engines. Andrea liked the program so much she bought
the full package and uses it all the time.
She explains how with her web
design business, the keyword she asks link partners to link to, is
"low cost website design", versus the name of the business,
Golden Pinecone. Andrea says, “When people do blind searches on
the net looking for low cost website design, it has nothing to do
with my business name, it’s all about the services that are part
of Golden Pinecone.”
Got Dot: What’s it like
working with the other affiliate marketers, when you develop their
websites?
Andrea says, “The enthusiasm is
incredible. These people are literally all fired up and I’m the
same way. I wake up in the morning, excited. I have three kids and
just saw the Grinch cartoon. At the end of the cartoon the Grinch
is so happy his heart is bursting out of him, that’s how I feel.
It’s this uncontained enthusiasm. Everyone knows they are onto
something big, that’s why I quit my job working for someone else.
I wanted to work with the enthusiasm all the time. I feel like I’m
bursting with energy, overflowing with energy and ideas.”
Got Dot: What are the
websites like that you design for affiliate marketing?
Andrea describes the websites
templates as following the James Martell web style, lot's of white
space, no flashing, or distracting graphics. The templates all
have energy, look classy, without being stale. Another key part of
the design is making sure they don’t look like templates or all
look the same. In fact, Andrea, will not let another person in a
niche use the same template. She even has a tracking system to
keep designs separate.
All the web templates are lean
and professional, embodying the philosophy: less is more. The
content has to jump off the page. Lots of times the users are not
designers so what ever graphic is designed has to be good, the
focus is on functionality first. Each client can choose the color
and design the header. A key factor in design is creating
something that speaks to the product and that is not time related
or won’t go out of fashion; with affiliate marketing that’s really
important, since manufacturers and products come and go.
Got Dot: What advice would
you give to someone starting affiliate marketing?
- Work hard, follow the system
in James Martell's
Affiliate Marketers Handbook.
- Take it seriously. Andrea
says, “In beginning I treated affiliate marketing like a hobby.
I was tinkering with the baby site. When the first money came in
I got serious and read the book again and treated it like a
business.”
- Do it right the first time.
- Understand and follow the
basics. Andrea says, “Some folks in the business spend too much
time researching and analyzing the results. Instead of over
analyzing things write more articles, and get more link
partners.”
- Read James’ book every since
months to stay focused and on track.
- Listen to the Affiliate Buzz
for tips.
- Just do it, like James says.
Andrea says, “Give affiliate
marketing home business ideas a chance. Before you know it, your
family will catch the enthusiasm too. My husband and sister are
reading James book now and friends are interested too.”
Like Andrea says when the checks
come in, “Holy cow it works!”
Alan followed a simple
8-step-system™ for affiliate marketing created by
James Martell, entrepreneur, successful affiliate marketer,
and developer of over 70 specialty shopping sites with topics that
include
weight loss programs,
fluorescent lights and
skate bearings; and is also in the business of helping those
people interested in making money using affiliate programs.
Related Resources:
-
James Martell’s Affiliate Marketers Handbook
-
James Martell's Affiliate Buzz
Got Dot is a
freelance writing firm profiling successful affiliate
marketers.
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